The researcher should be a creative and highly motivated individual, a good problem solver who sees problems as challenges to be overcome rather than avoided. They need to have a good appearance, since they will be representing the company with many outside agencies. They should be able to work as a member of a team and to take direction. An minimum educational qualification of a degree in a relevant field is often required. They should also possess excellent oral and written skills, being able to communicate easily, effectively, persuasively on the phone and in writing. Proven postgraduate research experience, a multidisciplinary academic background, good visual sense, demonstrable interest in interactive multimedia and basic word-processing skills are advantageous.